Privacy Policy for ll99 — Your Data, Protected

01 Introduction

ll99 ("we", "us", "our") is committed to protecting the privacy and personal data of every player who uses the ll99 platform. This Privacy Policy sets out the principles and practices that govern how ll99 collects, processes, stores, shares, and protects personal information in the course of providing our online casino, sports betting, live casino, and related services to players in Bangladesh and other permitted jurisdictions.

We recognise that our players place a high degree of trust in us when they share their personal information. This trust is something we take seriously. ll99 processes personal data only to the extent necessary to provide our services, comply with our legal and regulatory obligations, and improve the experience of every player on our platform. We do not sell personal data to third parties for their own commercial purposes.

This policy has been written in plain English to ensure that every ll99 player — whether accessing the platform from Dhaka, Chittagong, Sylhet, Khulna, or anywhere else in Bangladesh — can clearly understand their rights and how their information is handled. If you have any questions about this Privacy Policy or how ll99 handles your personal data, please contact our support team at [email protected].

ll99 may update this Privacy Policy from time to time to reflect changes in our services, applicable laws, or our internal data practices. Where material changes are made, ll99 will notify registered players by email or via a prominent on-site notice prior to the changes taking effect. The date of the most recent revision is always displayed at the top of this document. Your continued use of the ll99 platform following any such update constitutes acceptance of the revised Privacy Policy.

02 Data We Collect

ll99 collects personal data from players through several channels: directly (when you register an account, make a deposit, or contact support), automatically (through the technical operation of the platform), and from third parties (such as payment processors and identity verification services). The categories of personal data we collect are outlined below.

ll99 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond what is strictly required for age and identity verification purposes. If you are a player in Bangladesh who has requested responsible gaming self-exclusion, we also maintain a record of that self-exclusion in order to enforce it appropriately and protect your wellbeing.

03 How We Use Your Data

ll99 processes your personal data only for specific, legitimate purposes. We do not use your data for purposes that are incompatible with those set out in this Privacy Policy. The primary purposes for which we process your personal data are as follows:

• Account Management: To create, maintain, and administer your ll99 player account, including processing your registration, verifying your identity and age, and managing your login credentials.
• Service Delivery: To provide the full range of ll99 services, including cricket betting, live casino games, slots, PP Live, and Color Prediction, and to process your deposits and withdrawals via bKash, Nagad, Rocket, and other approved Bangladeshi payment channels.
• Legal and Regulatory Compliance: To fulfil our obligations under applicable anti-money laundering (AML) regulations, Know Your Customer (KYC) requirements, and responsible gaming standards. This includes age verification, identity checks, and the monitoring of transactions for suspicious activity.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, account takeover attempts, bonus abuse, and other illegal or unauthorised activity on the ll99 platform.
• Customer Support: To respond to your enquiries, resolve disputes, and provide technical assistance through our live chat and email support channels.
• Personalisation: To tailor the ll99 platform experience to your preferences, including displaying relevant promotions, game recommendations, and language or currency settings appropriate to Bangladesh.
• Marketing Communications: To send you promotional offers, bonus notifications, and news about ll99 events — but only where you have given your consent to receive such communications. You may opt out of marketing emails at any time by following the unsubscribe link in any communication or by contacting our support team.
• Platform Improvement: To analyse usage patterns and player behaviour in aggregate (anonymised where possible) to improve the performance, design, and content of the ll99 platform.

04 Data Sharing & Disclosure

ll99 does not sell, rent, or trade your personal data to any third party for their own independent commercial purposes. We share your personal data only in the limited circumstances described below, and only with parties who are bound by appropriate data protection obligations.

• Payment Processors: Your financial data is shared with our approved payment partners — including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank — solely to the extent necessary to process your deposits and withdrawals. These partners operate under their own privacy policies and data protection frameworks.
• Identity Verification Services: To fulfil our KYC obligations, we may share your identity and verification documents with licensed third-party identity verification providers. These providers are contractually bound to process your data only for verification purposes and to maintain strict data security standards.
• Game Software Providers: Game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive limited technical and usage data in order to deliver their game content and ensure fair play. These providers are subject to their own privacy and data protection obligations under their respective licensing arrangements.
• Legal and Regulatory Authorities: ll99 may be required by law to disclose your personal data to competent authorities — including law enforcement agencies, financial intelligence units, or gaming regulators — in response to a lawful request, court order, or where disclosure is necessary to protect against fraud, money laundering, or other criminal activity.
• Corporate Transactions: In the event of a merger, acquisition, or sale of all or a substantial portion of ll99's business assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such change via email or on-site notice prior to your data being transferred, and your rights under this Privacy Policy will remain protected.

05 Cookies & Tracking

ll99 uses cookies and similar tracking technologies to operate the platform effectively, remember your preferences, analyse platform usage, and deliver a personalised experience. A cookie is a small text file placed on your device by the ll99 website. Cookies do not contain executable code and cannot directly identify you by name — they are associated with your browser and device.

ll99 uses the following categories of cookies:

• Strictly Necessary Cookies: These cookies are essential for the ll99 platform to function correctly. They enable core features such as user authentication, session management, and security functions. You cannot opt out of strictly necessary cookies without losing access to the platform.
• Performance and Analytics Cookies: These cookies collect anonymised data about how players use the ll99 platform — such as which pages are visited most frequently, how long players spend on each page, and where errors occur. This data is used solely to improve platform performance and content quality. We use industry-standard analytics tools for this purpose.
• Functionality Cookies: These cookies remember your preferences, such as your preferred language, currency (Bangladeshi Taka / BDT), and display settings, so that you do not need to re-enter them each time you visit ll99.
• Targeting and Personalisation Cookies: With your consent, ll99 may use cookies to deliver personalised promotions and game recommendations based on your browsing and play history on the platform. These cookies are used only within the ll99 platform and are not used to track your activity on third-party websites.

You may manage your cookie preferences at any time through your browser settings. Most modern browsers allow you to refuse all or certain categories of cookies, delete existing cookies, or receive a notification when a new cookie is set. Please note that disabling certain categories of cookies may affect the functionality of the ll99 platform and your overall experience.

06 Data Security

ll99 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security infrastructure is designed to meet international best-practice standards for the protection of sensitive financial and personal data.

• SSL/TLS Encryption: All data transmitted between your device and the ll99 platform is encrypted using 256-bit SSL/TLS protocols. This ensures that your login credentials, financial transactions, and personal information cannot be intercepted in transit.
• Data Encryption at Rest: Sensitive personal and financial data stored in ll99's systems is encrypted at rest using industry-standard encryption algorithms. This means that even in the event of an unauthorised system access, the data cannot be read without the corresponding decryption keys.
• Access Controls: Access to personal data within ll99's internal systems is restricted on a strict need-to-know basis. Only authorised personnel with a legitimate business reason to access player data are permitted to do so, and all access is logged and audited.
• Two-Factor Authentication: ll99 strongly recommends that all players enable two-factor authentication (2FA) on their ll99 accounts. 2FA adds an additional layer of protection by requiring a second verification step — such as a one-time code sent to your registered mobile number — in addition to your password when logging in.
• Regular Security Audits: ll99 conducts regular internal and third-party security audits of our platform infrastructure to identify and remediate any vulnerabilities. Our development and operations teams follow secure coding and deployment practices to minimise security risks.

07 Your Privacy Rights

As a player on the ll99 platform, you have a number of rights in relation to the personal data we hold about you. ll99 is committed to upholding these rights and will respond to all valid requests in a timely manner. The following rights apply to your personal data processed by ll99:

• Right of Access: You have the right to request a copy of the personal data that ll99 holds about you. This is sometimes referred to as a Subject Access Request (SAR). ll99 will provide this information within a reasonable timeframe following receipt of a valid request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. You may also update certain profile information directly within your ll99 account settings.
• Right to Erasure: In certain circumstances, you have the right to request that ll99 deletes your personal data — for example, where the data is no longer necessary for the purposes for which it was collected, or where you withdraw consent and there is no other lawful basis for processing. Please note that ll99 may be required to retain certain data for legal and regulatory compliance purposes even following an erasure request.
• Right to Restrict Processing: You have the right to request that ll99 restricts the processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data or where you have objected to processing pending verification of our legitimate grounds.
• Right to Data Portability: Where processing is based on your consent or on a contractual relationship, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format, and to request that this data be transmitted to another data controller where technically feasible.
• Right to Object: You have the right to object to ll99's processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests, although ll99 may continue to process your data where we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where ll99 processes your personal data on the basis of your consent (for example, for marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to the withdrawal.

To exercise any of these rights, please contact ll99's support team via live chat or in writing at [email protected]. We will acknowledge your request promptly and aim to fulfil all valid requests within 30 calendar days. In complex cases, this period may be extended by up to a further 60 days, in which case we will notify you of the extension and the reasons for it.

08 Data Retention

ll99 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, including the satisfaction of any legal, regulatory, accounting, or reporting requirements. The following general retention principles apply:

Upon expiry of the applicable retention period, ll99 will securely delete or anonymise your personal data so that it can no longer be associated with you as an individual. Where anonymisation is not technically feasible, ll99 will implement appropriate access controls to ensure that the data is inaccessible for any further processing.

09 Third-Party Links

The ll99 platform may, from time to time, contain references to third-party services such as payment providers (bKash, Nagad, Rocket) or game studios (Pragmatic Play, Evolution Gaming, NetEnt). While ll99 takes care in the selection of its partners, we have no control over the content, privacy practices, or data handling of any third-party platform or service.

This Privacy Policy applies solely to personal data collected and processed by ll99 in connection with the ll99 platform at ll99.im. It does not extend to any third-party websites, applications, or services that may be linked to or referenced from the ll99 platform. ll99 accepts no responsibility for the privacy practices or data security of any third-party service.

We strongly encourage you to review the privacy policy of any third-party service before providing any personal information to that service. If you have concerns about how a particular payment provider or game studio handles your data, please refer directly to that provider's privacy documentation.

10 Contact & Complaints

If you have any questions, concerns, or requests relating to this Privacy Policy or ll99's handling of your personal data, please contact our dedicated data privacy support team using the details below. All privacy-related enquiries are treated with the highest priority and will be acknowledged within 48 hours of receipt.

If you are not satisfied with ll99's response to your privacy concern, you have the right to escalate your complaint to an independent data protection authority or an alternative dispute resolution (ADR) body. ll99 will cooperate fully with any such process and will implement any corrective measures required by a competent supervisory authority.

ll99 is committed to resolving all privacy complaints fairly, transparently, and within a reasonable timeframe. We view every player complaint as an opportunity to improve our data practices and strengthen the trust that Bangladeshi players place in the ll99 platform.